They're over to the west of the coolest place on the planet.
Appearancewise, they're indistinguishable from us. Quite a few of them even have similar names to ours. They speak a language that's almost the same - but not quite. It's similar enough to be understood, but not similar enough to be spoken by us full-time.
Their food is like one big non-veg version of ours. They keep infiltrating over our borders. Once they're among us, you'd never know the difference - until they open their mouths.
There are more of them outside their borders than within them. Most of them seem to want to just pack up and leave.
Their big-name actresses come over to our movies if they want to make it big. Many of their women are worth a second look - and quite a few are worth even a third and a fourth.
And yes, their rock music kicks our rock music's ass.
Mallus are well and truly the Pakistan of peninsular India.